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Echo, a branded content collaboration with BMW China and Tencent News, was launched in December 2020. It focuses on the life of people in China during the special time of 2020.

This 6-episode series showcases 6 stories, the artists, career breakthrough, influencer marketing, mid-life crisis, family relationship and post-pandemic expectation. 

This documentary series attracted more than 200 million views for the first 3 weeks and counting.
On Weibo, it trended with a total discussion of 2.5 million and 250 million views.

You can find the trailer and episodes below. 

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